Jodie appeared on Netflix handles to invite Taylor Swift fans to pray for a miracle: attend the Eras Tour, the concert of the year in CDMX. Hundreds of prayers appeared on Instagram and TikTok, asking Jodie for the miracle, demonstrating their faith in The Chosen One, and also their devotion as Swifties. The best 6 videos were awarded to live the full experience. We got hundreds of users to generate content dedicated to Jodie, positioning a completely new series main character.