YPF freestyle

Like every year, YPF launched it’s soccer ball and needed a campaign to reach young audiences. Taking advantage of the fact that one of the models was called freestyle, we brought together two exponents of freestyle from Argentina to create a joint theme. With the ball juggling of Charly Icono (freestyle soccer champion), we created the beat of the song, and with Cacha's freestyle (freestyle master series champion), the lyrics. In a month we sold out the product and the brand had to take the campaign off the air.