In Latin America, credit cards come with predefined benefits and discounts. These benefits are the same for everyone, so a bald man has discounts in hairdressers and a student has promotions for retirees in supermarkets. SeSocio launched the first card on the market in which benefits are chosen by people. And for that reason, we made a campaign to show in an exaggerated way, that it is better when the benefit can be chosen by you.